PODCAST PRODUCTION

Industry

Marketing

Client

Fook Communications

Type of Project

Podcast

Date

February 2024

Produce a series of podcasts for a creative agency based in Toronto. Adapt the videos so that they are ideal for posting on LinkedIn, which will be our main platform.

The Brief

Fook is a creative agency in Toronto that delivers tangible results through exceptional marketing. We help our partners grow with meticulous creative and strategic work, specializing in retail, tech, and professional services.

The TASK

Help Fook launch a content marketing podcast by producing its first 8 episodes. Prove that Fook is different; set us apart from other creative agencies by showcasing our deep understanding of what makes great marketing, and the meticulous creative processes we have built to deliver excellent results. 

THE AUDIENCE

The target audience for this podcast is the following:
Marketing Professionals: Decision Makers / Managers / Thought Leaders on LinkedIn.
Potential Clients: People who need to get to know the people behind an agency before giving their trust.


8-Episode Content Marketing Series

8-Episode Content Marketing Series

EPISODE: Michael's Backstory

PROGRAMS USED:

  • PREMIERE PRO

  • FRAME.IO

  • RØDECaster Pro

  • PREMIERE PRO

  • FRAME.IO

  • RØDECaster Pro

  • PREMIERE PRO

  • FRAME.IO

  • RØDECaster Pro

  • PREMIERE PRO

  • FRAME.IO

  • RØDECaster Pro

PROCESS

STEP 1

Set-up and start of shooting

STEP 2

Synchronize sound with video, begin transcribing

STEP 2

Synchronize sound with video, begin transcribing

Step 3

Clean-up: Add subtitles, cut out duds, splice into sections, clean the timeline

Step 3

Clean-up: Add subtitles, cut out duds, splice into sections, clean the timeline

STEP 4

Mark the 8 best clips (divide the episodes)

STEP 4

Mark the 8 best clips (divide the episodes)

STEP 5

Add jump cuts et transitions to smoothen out cuts and edits

STEP 5

Add jump cuts et transitions to smoothen out cuts and edits

STEP 6

Audio editing: Adjust levels, improve sound quality, eliminate unwanted noise, apply an equalizer

STEP 6

Audio editing: Adjust levels, improve sound quality, eliminate unwanted noise, apply an equalizer

STEP 7

Upload for revisions and feedback rounds

STEP 7

Upload for revisions and feedback rounds

STEP 8

Review requested edits, actualize changes, export final clips for download

STEP 8

Review requested edits, actualize changes, export final clips for download