THE BRIEF
Fook is a creative agency in Toronto that delivers tangible results through exceptional marketing. We help our partners grow with meticulous creative and strategic work, specializing in retail, tech, and professional services.
THE TASK
Help Fook launch a content marketing podcast by producing its first 8 episodes. Prove that Fook is different; set us apart from other creative agencies by showcasing our deep understanding of what makes great marketing, and the meticulous creative processes we have built to deliver excellent results.
AUDIENCE
The target audience for this podcast is the following:
● Marketing Professionals: Decision Makers / Managers / Thought Leaders on LinkedIn.
● Potential Clients: People who need to get to know the people behind an agency before giving their trust.
● Marketing Professionals: Decision Makers / Managers / Thought Leaders on LinkedIn.
● Potential Clients: People who need to get to know the people behind an agency before giving their trust.
CONSIDERATIONS
Tailor the videos to be ideal for posting onto LinkedIn, since this will be our primary platform for the podcast.
8-Episode Content Marketing Series
Produced by Elaine Hu, Directed by Fook Communications
Episode: Michael's Backstory
PROCESS
STEP 1
Set-Up & Start Shooting
Set-Up & Start Shooting
STEP 2
Sync Audio with Video, Review Footage, Begin Transcribing
Sync Audio with Video, Review Footage, Begin Transcribing
STEP 3
Organize: Add Subtitles, Cut out Duds, Splice into Sections, Clean-up Timeline
Organize: Add Subtitles, Cut out Duds, Splice into Sections, Clean-up Timeline
STEP 4
Document Progress, Notes, & Comments
Document Progress, Notes, & Comments
STEP 5
Finish Subtitle Editing & Cleaning Up, Mark 8 Best Clips
Finish Subtitle Editing & Cleaning Up, Mark 8 Best Clips
STEP 6
Add Jump Cuts & Transitions to Smoothen Cuts and Edits
Add Jump Cuts & Transitions to Smoothen Cuts and Edits
STEP 7
Audio Editing: Fix Levels, Improve Quality, Remove Unwanted Noise
Audio Editing: Fix Levels, Improve Quality, Remove Unwanted Noise
STEP 8
Upload for Review & Feedback
Upload for Review & Feedback
STEP 9
Review Requested Edits, Actualize Changes, Export Final Clips for Uploading
Review Requested Edits, Actualize Changes, Export Final Clips for Uploading
STEP 10
Discuss Jerseys with Happy Team!
Discuss Jerseys with Happy Team!
