THE UNAPOLOGETIC COPYWRITER
HU
HU
HU
ELAINE
I am a Toronto-born-and-bred designer, video editor, and copywriter based in Lyon, France.
I am a Toronto-born-and-bred designer, video editor, and copywriter based in Lyon, France.
I'm on a mission to destroy the "fluff" in advertising, one line of copy at a time.
I'm on a mission to destroy the "fluff" in advertising, one line of copy at a time.
Fluff in advertising describes empty buzzwords, superficial promises, and an excessive overload of unnecessary words and information that often, nobody cares about.
Fluff in advertising describes empty buzzwords, superficial promises, and an excessive overload of unnecessary words and information that often, nobody cares about.
I'm Elaine - an unapologetic copywriter, language lover, and no-nonsense storyteller. My infatuation with linguistic nuances is reflected in my adaptive ability to shift writing styles for my audience. You will never find meaningless verbosity in my writing. I write for humans; the underdog, the layman, the Jane Doe. And I tell jokes when I shouldn't.
This is the basis of my copywriting.
I'm Elaine - an unapologetic copywriter, language lover, and no-nonsense storyteller. I speak 3 languages. My infatuation with linguistic nuances is reflected in my adaptive ability to shift writing styles for my audience. You will never find meaningless verbosity in my writing. I write for humans; the underdog, the layman, the Jane Doe. And I tell jokes when I shouldn't.
This is the basis of my copywriting.
MY LANGUAGES
French
Salut.
French
Salut.
French
Salut.
English
Hey.
English
Hey.
English
Hey.
Chinese
你好。
Chinese
你好。
Chinese
你好。
Content Marketer
SPACEPANDA
2025 - present
Optimize content strategies for e-commerce platforms in alignment with business objectives. Design and produce engaging multimedia assets to increase brand visibility and interaction with the audience.
Content Marketer
SPACEPANDA
2025 - present
Optimize content strategies for e-commerce platforms in alignment with business objectives. Design and produce engaging multimedia assets to increase brand visibility and interaction with the audience.
Content Marketer
SPACEPANDA
2025 - present
Optimize content strategies for e-commerce platforms in alignment with business objectives. Design and produce engaging multimedia assets to increase brand visibility and interaction with the audience.
Copywriter and Video Producer Intern
Fook Communications
2023-2024
Oversee the video and audio production of the company’s podcasts, from filming to publication. Write scripts for Instagram Reels and collaborate with the production team to optimize content and maximize engagement.
Copywriter and Video Producer Intern
Fook Communications
2023-2024
Oversee the video and audio production of the company’s podcasts, from filming to publication. Write scripts for Instagram Reels and collaborate with the production team to optimize content and maximize engagement.
Copywriter and Video Producer Intern
Fook Communications
2023-2024
Oversee the video and audio production of the company’s podcasts, from filming to publication. Write scripts for Instagram Reels and collaborate with the production team to optimize content and maximize engagement.
Communication & Design Intern
Right To Play
2024 — 2024
Produce and edit videos to enhance storytelling and engagement, in collaboration with an international team. Design bilingual content and visuals for various platforms, while adhering to brand identity and marketing strategies.
Communication & Design Intern
Right To Play
2024 — 2024
Produce and edit videos to enhance storytelling and engagement, in collaboration with an international team. Design bilingual content and visuals for various platforms, while adhering to brand identity and marketing strategies.
Communication & Design Intern
Right To Play
2024 — 2024
Produce and edit videos to enhance storytelling and engagement, in collaboration with an international team. Design bilingual content and visuals for various platforms, while adhering to brand identity and marketing strategies.
Communication & Design Intern
Right To Play
2024 — 2024
Produce and edit videos to enhance storytelling and engagement, in collaboration with an international team. Design bilingual content and visuals for various platforms, while adhering to brand identity and marketing strategies.
PREMIERE PRO
PHOTOSHOP
PROCREATE
ILLUSTRATOR
PREMIERE PRO
PHOTOSHOP
PROCREATE
ILLUSTRATOR
Master's in Digital Communication & Brand Strategy
YNOV Campus, Lyon
2025 - present
I am joining the Master's program in Digital Communication & Brand Strategy to deepen my skills in art direction, storytelling, copywriting for advertising campaigns, gamification, UX/UI design, and brand design.
Master's in Digital Communication & Brand Strategy
YNOV Campus, Lyon
2025 - present
I am joining the Master's program in Digital Communication & Brand Strategy to deepen my skills in art direction, storytelling, copywriting, gamification, and UX/UI design.
Master's in Digital Communication & Brand Strategy
YNOV Campus, Lyon
2025 - present
I am joining the Master's program in Digital Communication & Brand Strategy to deepen my skills in art direction, storytelling, copywriting for advertising campaigns, gamification, UX/UI design, and brand design.
TEFL Certificate (Teaching English as a Foreign Language)
TEFL Universal
2024
Advanced 120-hour training, including mastering English grammar and teaching English.
TEFL Certificate (Teaching English as a Foreign Language)
TEFL Universal
2024
Advanced 120-hour training, including mastering English grammar and teaching English.
TEFL Certificate (Teaching English as a Foreign Language)
TEFL Universal
2024
Advanced 120-hour training, including mastering English grammar and teaching English.
Bachelor’s of Design in Advertising
OCAD University, Toronto
2019-2024
Completed the most prestigious advertising program in Canada, gaining expertise in art direction, copywriting, design, production, video editing, and communication.
Bachelor’s of Design in Advertising
OCAD University, Toronto
2019-2024
Completed the most prestigious advertising program in Canada, gaining expertise in art direction, copywriting, design, production, video editing, and communication.
Bachelor’s of Design in Advertising
OCAD University, Toronto
2019-2024
Completed the most prestigious advertising program in Canada, gaining expertise in art direction, copywriting, design, production, video editing, and communication.
Bachelor’s of Design in Advertising
OCAD University, Toronto
2019-2024
Completed Canada’s top advertising program, gaining expertise in art direction, copywriting, design, production, video editing, and brand design.
Now that you've gotten to know me, it's your turn. Send me a message.