I'm on a mission to destroy the "fluff" in ADVERTISING,
one line of copy at a time.
one line of copy at a time.
Fluff in advertising describes empty buzzwords, superficial promises, and an excessive overload of unnecessary words and information that often, nobody cares about.
I'm Elaine - an unapologetic copywriter, language lover, and no-nonsense storyteller.
I speak 4 languages (English, Cantonese, Russian, and French).
My infatuation with linguistic nuances is reflected in my adaptive ability to shift writing styles for my audience. You will never find meaningless verbosity in my writing.
I write for humans; the underdog, the layman, the Jane Doe.
And I tell jokes when I shouldn't.
I write for humans; the underdog, the layman, the Jane Doe.
And I tell jokes when I shouldn't.
This is the basis of my copywriting.
Unapologetically,
Elaine